CellarDoor.
Marketing metrics calculators and their formulas. Calculate your marketing!

Welcome to our website, where we've gathered key marketing metrics, their formulas with detailed explanations and examples. Additionally, we offer online calculators for instant calculation of each metric. Explore, analyze, make informed decisions — everything for your successful marketing!

Calculators

• AR • Abandonment Rate
• Advertising Expenditure Share
• AOV • Average Order Value
• ARPU • Average Revenue Per User
• BR • Bounce Rate
• CR • Churn Rate
• CTR • Click-Through Rate
• CPA • Cost Per Action
• CPC • Cost Per Click
• CPL • Cost Per Lead
• CPO • Cost Per Order
• CAC • Customer Acquisition Cost
• LCR • Lead Closure Rate
• LPO • Leads Per Offer
• LTV • Lifetime Value
• NPS • Net Promoter Score
• PPV • Pageviews Per Visit
• Profit
• ROAS • Return on Ad Spend
• ROI • Return on Investment
• ROMI • Return on Marketing Investment
• RPC • Revenue Per Click
• SOM • Share of Market